John H. Zuck Jr.

About

Contact

The Ask

Build a highly engaging and comprehensive digital tool that may be used to educate healthcare professionals (HCPs) on key topics relevant to establishing Prevnar 20 as the leading vaccine in the pneumococcal conjugate vaccine space. The tool must be appropriate for use within booths at medical conferences, but also function as a “leave behind” after a face-to-face briefing between HCPs and Pfizer Prevnar 20 representatives.

My Role

UX lead, responsible for:

Creation of the information architecture and flow of highly detailed medical content
Envisioning the navigational elements and other key pieces of functionality
Ensuring that all regulatory mandates were accounted for within the UI

The Team

ImSci Medical Education team (MedEd)
Content Strategy team
Immersive Experience team
Prevnar 20 marketing team
Pfizer Regulatory team
ZAPPAR development team

Headline

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Complex, dense content was simplified and made more digestible

John H. Zuck Jr.

Home About Contact

Contact

The Ask

My Role

UX lead, responsible for:

Creation of the information architecture and flow of highly detailed medical content
Envisioning the navigational elements and other key pieces of functionality
Ensuring that all regulatory mandates were accounted for within the UI

The Team

ImSci Medical Education team (MedEd)
Content Strategy team
Immersive Experience team
Prevnar 20 marketing team
Pfizer Regulatory team
ZAPPAR development team

Headline

Complex, dense content was simplified and made more digestible

John H. Zuck Jr.

Home About Contact

Contact

The Ask

My Role

UX lead, responsible for:

Creation of the information architecture and flow of highly detailed medical content
Envisioning the navigational elements and other key pieces of functionality
Ensuring that all regulatory mandates were accounted for within the UI

The Team

ImSci Medical Education team (MedEd)
Content Strategy team
Immersive Experience team
Prevnar 20 marketing team
Pfizer Regulatory team
ZAPPAR development team

Headline

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris.